“You can be anything you want in the Army,” Army Chief of Staff James McConville told 25-year-old ... slogan that dominated its recruiting advertisements for two decades starting in 1981. A ...

“So the move to a new recruiting slogan and a new recruiting campaign ... still learning how to approach modern market research and advertising, now that it had to sell itself.

“You can be anything you want in the Army,” Army Chief of Staff James McConville told 25-year-old ... slogan that dominated its recruiting advertisements for two decades starting in 1981. A ...