has become a classic name in the men’s fragrance industry: Old Spice. Old Spice’s original scent, a blend of citrus and spice notes, can be found in cologne, aftershave, body wash, hand soap ...

Shulton, the company that launched the brand as a women’s fragrance in 1937 before tweaking it and renaming it Old Spice for Men the following year, would eventually be absorbed by American ...

‘Prestige’ fragrances are those sold at department stores or trendy boutiques. But by inference, the Old Spice my north-of-60 brother-in-law prefers and the Axe for the twentysomething man on ...

P&G is now extending the brand – which includes after-shave, body spray and soap ... And Old Spice? The brand’s first product, introduced in 1937, was actually a fragrance for women.

Old Spice’s first product, introduced in 1937, was actually a fragrance for women ... body spray and soap, into hair care. A beauty expert touted Old Spice on the “Today” show as a product ...

Biederman describes himself as "a pretty simple guy" and told BI that he sticks to wearing Old Spice deodorant — no colognes or other fragrances. "For stability and consistency sake, I actually ...