After looking through the official logos of each of the 300+ professional and college sports teams in the United States, one thing became clear: There's no rhyme or reason to what makes a great ...

In the NFL, logos are a big deal. Every team has their identity, and fans can be rabid about refusing to allow things to change. Nearly every team in the NFL stamps their logos all over every ...

President Linda Livingstone, along with athletic director Mack Rhoades spoke with the crowd before opening the Nike "United Experience" showcasing new colors, logos, branding, and uniforms for the ...

The updated identity provides a fresh look at one ... Athletics and Nike collaborated on an 18-month brand evolution program to enhance and perfect upon the celebrated marks of the United States ...