Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest ...

Chili’s launches premium frozen margaritas with Patrón. Here’s how they’re shaking up the casual chain category.

16. Tequila Patrón Ahumado Silver Bacardi. ABV: 41% Average Price: $79 The Tequila: This version of Patrón is their classic silver tequila (100% Blue Weber, slow roasted, and stone ground before ...

Water. Time. Or What We Call Good Tequila.” The move drew the ire of the Tequila Regulatory Council, which has been pushing back on independent efforts to label or certify products as additive-free.

When aging, the CRT inspects each barrel, sealing the cork with a special label. If the seal is broken, the tequila goes back ...

Luxury tequila brand Patron launches a new cristalino expression. ... the Mexican organization that governs tequila, but it backed away and the labels never appeared.

PATRÓN® Tequila is leading the way as the first tequila brand to work with its agave farmers to help them achieve certification ... The Bacardi Limited portfolio comprises more than 200 brands and ...

The battle over additives in tequila is intensifying, ... In 2023, Patrón announced an additive-free seal, a label that was designed to appear on the brand’s bottles, ...

The tequila brand has today launched ‘100% Additive-Free Tequila,’ an integrated campaign designed to educate consumers on what really goes into their glass.

The tequila uses only three all-natural ingredients: 100% Weber blue agave, water and yeast. To make that point, the brand, which debuted in 1989, launched a “100% Additive-Free Tequila” campaign.