Regarding semi-permanent and permanent hair color, VP of Research and Development and Color Chemist at John Paul Mitchell Systems Valerie George says, “There is no such thing as organic.” ...

Coloring in sales Paul Mitchell is allowing beauty fans to get creative with their hair color in the most commitment-free way possible – by testing out shades on mobile before visiting a salon.

and professional hair color, and encompasses not just the Paul Mitchell brand, but also MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Pro Tools, Neuro, MVRCK, The Demi, and Color XG.