There has never been a more critical time to consider the importance of perception in business. In his classic 2005 book, The World Is Flat, Thomas Friedman showcased how we must improve our global ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...

Perceptual decision making is the act of choosing one option or course of action from a set of alternatives on the basis of the available sensory evidence. Findings from monkey physiology experiments ...

This week, I turn to the work of William B. Swann of the University of Texas, Austin, who offered a different perspective on professional judgment of personality in an influential article in 1984. His ...

When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Laura Kelley receives funding from People Programme (Marie Curie Actions) of the European Union’s Seventh Framework Programme (FP7/2007-2013). Jennifer Kelley receives funding from the Australian ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most leadership development fails because it discounts perception. While executives perfect ...

How the brain allows us to see an animal, know what the animal is, where it is in relation to us, and what it looks like in comparison to other things in our world is a phenomenon that is confusing to ...