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It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...
Got smell? The Fragrance Foundation hopes its new "One drop changes everything" campaign will steal a page from the "Got milk?" success story, and boost slumping sales in the perfume business. The ...
On Friday, news arrived that Dior has signed a three-year, $20 million deal with Johnny Depp, so that he can “act” in more ads for its perfumes. (He’s been repping Dior Sauvage since 2015.) The ...
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Carolina Herrera’s Good Girl is the best selling perfume in the world—here’s my honest review
Including intel on what it smells like, how long it lasts, and why it’s so beloved.
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