In mid-May, the Philadelphia Flyers launched their new overarching marketing concept, to go along with ... a “new” color of orange for their jerseys. “This New Era of Orange is all about ...

The Flyers said they consulted with the NHL's uniform sponsor, Adidas, along with season ticket holders, former players and team broadcasters for the redesign and refresh of the uniforms.

Philadelphia-based Independence Blue Cross. The partnership will place an Independence Blue Cross logo on the right chest of all Flyers home sweaters as well as the third alternate jersey.

The Flyers on Tuesday ... Blue Cross to be our first jersey patch partner! It is an organization that has meant so much to me personally and the entire Philadelphia region.” ...

The team’s build-your-own Gritty plushie concept was previously an in-arena exclusive to fans in attendance at a Flyers game at Wells Fargo Center.

Today, the Philadelphia Flyers announced ... of the team’s game against the New Jersey Devils, the store will open its doors for a grand opening for Flyers fans and Gritizens alike.

Philadelphia Flyers rookie Matvei Michkov ... Fans can get a Michkov jersey and other Flyers gear at Fanatics by going here. Here’s a recent AP story on the Flyers: Fears over getting Matvei ...