While Boe, Shankman and fellow parents learned slang from friends, movies and television, their kids now in Gen Alpha are picking up slang words at rates not seen in previous generations ...

Today, I’m a parent of a 6-year-old member of Generation Alpha ... s research shows that many parents of Gen Alpha have a greater appetite for their kids to engage with and embrace technology ...

Dubbed 'Generation Alpha', children born between roughly 2010 and ... however it is mindless Millennial parents that are shouldering the blame. They are cited for introducing such demoralizing ...

If you just found out about Generation ... that Gen Z parents might choose to shield their kids from being chronically online, a stereotype that has come to define Gen Alpha.

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

The youngest members of Gen Alpha will be born in 2024. Here's everything you should know about the first generation to exist entirely within the 21st century. Generation Alpha is currently the ...