This logo will literally blend the two worlds, on a gradient from Twitch purple to whatever. “It will be used by our creators in a gesture of partnership and co-branding,” says Johnson.

Ahead of the annual TwitchCon event in San Diego, Amazon’s livestreaming firm Twitch is changing its logo and branding to reflect its goal of empowering communities to create together.

Twitch tweaked its logo and redesigned the site as part of a larger brand-marketing effort by the Amazon-owned streaming service. Plus Icon Film Plus Icon TV Plus Icon What To Watch ...

Twitch has a new look, including a refreshed logo, that the company said was inspired by Twitch’s vibrant gamer community. The brand refresh, announced in a press release on Thursday, comes ...

Twitch is getting a new look ahead of this year’s TwitchCon in North America, bringing a new logo, new purple color, and new font to the streaming site’s branding.