Regardless of the approach, celebrity product placement strategies have a common aim ... Speaking to Ad Age magazine, Energy Brands' VP of marketing, Rohan Oza, said, "We've seen that when 50 Cent ...

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And that in turn improves the profitability for investors by 50 to 100 percent, compared to current random placement strategies. The research published in Applied Energy. “Placing publicly ...

Each of these is an example of a company that has found a USP "peg" on which to hang its marketing strategy. A business can peg its USP on product characteristics, price structure, placement ...

Many types of organizations are starting to use advergames as a part of their marketing strategy. Their aim is to improve branding, to boost product awareness, and collect detailed data about existing ...