Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo, a Kantar Media company. The report was ...

Google Trends released its 2022 FrightGeist, which lists the top searched costumes in the U.S., as well as the most popular ones in cities across the country.

If you're still looking for a costume idea, here are the most popular Halloween costumes across the Grand Canyon State and nationwide. Start the day smarter. Get all the news you need in your ...