The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans’ bottle of choice. The Coca ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

An curved arrow pointing right. A new study comparing the lengths of time various drinks stay in the body has found milk to be more hydrating than water. Follow BI Video: On Twitter More from ...

While Powerade last year was the fastest growing traditional sports drink brand in the category, according to Gargiulo, directly calling out the PepsiCo category leader is in line with how the brand ...

it’s been incredible to see the growth that POWERADE has experienced over the last few years,” said Tom Gargiulo, CMO of BODYARMOR Sports Nutrition. “As the Official Sports Drink of the NCAA ...

Electrolyte drinks are everywhere nowadays. You've probably seen countless brands at your grocery store, and we've narrowed ...