But that’s not Powerade’s fault. I will say, however, that Gatorade doesn’t have a new line of sour flavors coming out in 2024 as far as we know, so Powerade has them beat in that department.

Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a ...

Now, its rival Powerade is hoping that a revamped recipe and new look will help finally unseat Gatorade from the top spot. That won’t be easy. CNN values your feedback ...

Coca-Cola launched Powerade in the 1980s to compete with Gatorade, but Coke’s version never caught up. Meanwhile, Gatorade became associated with winning, as successful coaches are traditionally ...

Gatorade was developed at the University of Florida in the mid-1960s, and acquired by PepsiCo in 2001. Coca-Cola launched Powerade in the 1980s to compete with Gatorade, but Coke’s version never ...

CNN By Danielle Wiener-Bronner, CNN Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its ...