Those rights are currently held by Gatorade, the current market leader in the category since inventing the space in 1967. Repole says that his goal is to be the No. 1 sports drink in America ...

The Coca-Cola Company KO plans to fortify its Powerade sports drink brand with the introduction of Powerade Ultra and Powerade Power Water. This marks the company’s first additions to the brand ...

Staying current is easy with Crain’s news delivered straight to your inbox. ... But Gatorade's marketshare fell again, as Coca-Cola Co.'s Powerade sports drink posted a 21% sales gain.

The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

BodyArmor announced Wednesday that it will take over for Powerade ... sports drink of the NBA, Major League Baseball and the NFL." Those rights are currently held by Gatorade, the current market ...

The Coca-Cola Company KO plans to fortify its Powerade sports drink brand with the introduction of Powerade Ultra and Powerade Power Water. This marks the company’s first additions to the brand in ...

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.