Researchers describe color by its luminance, dominant wavelength, and purity. Purity—how vivid or intense a color appears—can affect perception and emotional response, something I explored in that ...

The importance of colour in digital. In the world of UX design, colour is much more than just aesthetics.It's a powerful tool that can significantly impact a user's experience with a digital product.

The Nature of Color explores the science of color. Through interactive exhibits, kids and adults alike can explore how colors make us feel, the role of color in nature, how colors are created, how ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

The Royal Family and Buckingham Palace are busy preparing to celebrate the King’s birthday in style, with the annual Trooping ...

There’s just something about red. Bold, fiery, commanding — red knows how to catch your attention. Accordingly, you might not be surprised to learn all the powerful concepts the color can ...