Prada and its beauty license L'Oréal are relaunching the Prada Candy fragrance with a new advertising campaign fronted by a virtual muse.

From its twee name to its unusually sweet formula, Prada's latest fragrance is a surprising departure for the uber-sophisticated house. Are the target consumers precocious teens or immature women?

In the fickle and constantly turning world of designer fragrances, it’s considered an incredible feat that Prada has yet to put a foot wrong. Now, to rival the exclusive scent collections touted by ...

Prada has its mainline perfume collection which is where Paradoxe and the popular Candy scent reside. Then there is the higher-end line ...

Prada has domindated the luxury fragrance sphere through their sweet and dopamine inducing Candy Eau De Parfums. Now they're back, adding a new scent to the mix — Prada Paradoxe Eau De Parfum — which ...