Rugby union needs culture shift to create stars and grow the game - The American has a social media following of over eight million people.

Bristol Bears and USA star Ilona Maher believes that men's rugby needs more personality to grow the game, citing Joe Marler as an example of a "fun" player.

Social media sensation Ilona Maher has said rugby union needs to undergo a culture shift if the sport is to attract new fans."There is a culture in rugby we need to shift.