Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

For businesses, adapting to tariffs is not just about short-term fixes but about building resilient pricing and market ...

Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

It might sound counterintuitive, but service-based businesses offering service packages can encourage long-term commitment ...

Price: amount paid, influenced by costs, quality, brand, and demand. Pricing strategies: skimming, cost-plus, penetration, competitor, promotional. Demand: quantity ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. A marketing strategy is a business’s plan for reaching prospective consumers and turning them ...