Cracker Jack's Prize In The Box Will Now Be Digitized : The Two-Way Frito-Lay is upending its tradition of including a physical prize with the peanut-and-popcorn treat. Now you'll get a QR code to ...

In addition to being the monthly winner, her kitchen is in the running for the grand prize of up to $5,000 back on her countertop purchase. The grand prize winner will be announced on Oct. 2.

Frito-Lay is upending its tradition of including a physical prize with the peanut-and-popcorn treat. Now you'll get a QR code to scan for "mobile digital experiences." Cracker Jack fans aren't amused.