Focus on a well-defined segment ensures that product development and marketing strategies are in sync. Clearly articulating the key benefits your product provides ensures that PMs and PMMs are aligned ...

The top reason to start marketing while your product or service is still in the development phase is to begin a conversation ... value relationships with your audience. It's a marketing strategy that ...

Research has shown that a well-executed product marketing strategy can significantly increase ... the gap between customer needs and product development, acting as both advocate and strategist.

For executives, this means a well-polished product pipeline, and marketing material that stands out in crowded marketplaces. Time is money, and generative AI can slash development cycles dramatically.

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. A marketing strategy is a business’s plan for reaching prospective consumers and turning them ...

Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School ...