Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Dany Lepage discusses the architectural ...

Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

The road map is a vital part of product development. But only if it’s done correctly will it save your company from a rude awakening at launch time. Once the ecommerce juggernaut came to dominate ...

In the world of product development, end dates don’t exist. Launch day is definitely a great time to celebrate all the hard work put into the product, but developers would be foolish to think their ...