Prospect Theory is the name of the concept developed ... The second year, Williams Sonoma launched a second, slightly larger model for $425. They didn’t sell many of the larger models at the ...

Hilary Allison / Investopedia Prospect theory holds that investors prefer certainty over risk and are loss averse. Prospect theory posits that investors value losses and gains differently in ...

Though Kahneman’s prospect theory and fast and slow thinking model have many useful applications to public health messaging, they have received criticism for relying too heavily on probability ...

For some reason, his post reminded me of a basic problem that underlies an economic model called Prospect Theory, something I’ve written about before. The problem discovered by the prospect ...

NPR’s Shankar Vedantam floated the idea that something called "prospect theory" could explain Russian President Vladimir Putin’s invasion of Crimea. A behavioral economic model developed in ...

“The key is that you have to consider how people actually perceive wins and losses, and this is where prospect theory comes in,” Sundaram said. “Whereas classical models have not looked at how people ...

Though Kahneman’s prospect theory and fast and slow thinking model have many useful applications to public health messaging, they have received criticism for relying too heavily on probability ...

Traditional consumption-based models of asset prices which rely on expected utility theory cannot account for this disparity. But prospect theory can. Investors find the idea of losing more ...