"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow ... and-root frame), so it has gotten very golden and brassy. Using this shampoo has been a lifeline until I ...

As you likely learnt in any school art class, purple is opposite yellow on the colour wheel. Simply put, this means the ...

We all know about the power of a purple shampoo - it can banish brassy tones on blonde hair, revive dull locks and boost cooler, icier hues. There are some brilliant buys around (my favourite of ...

Even with the best hair care products and practices, keeping the yellow tinge at bay without some specialty product assistance is nearly impossible, which is why purple shampoos are a must-have ...

so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon visits, my highlighted hair can get fairly brassy and dry due to bleaching and its texture, so I need to ...

Neutralize brassy tones in your blond hair with this ultra-violet purple shampoo from luxury brand Shu Uemura. This is a great budget pick for those with color-treated curly or coily hair because ...

“Violet tones neutralise yellow,” explains Tom Cruickshank, senior colourist at Neville Hair & Beauty. “These purple shampoos are used to neutralise brassy tones in blonde and highlighted hair.

They can help ward off the brassy yellow hue gray hair sometimes takes on, keeping your color looking fresh. L'Oreal Paris Ever Pure Purple Shampoo and Conditioner is on sale for $16, and celebs ...

Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair Color ...

Blondes have been swearing up and down about the miracle of purple shampoo to keep brassiness ... "It neutralizes the brassy tones that occur when lightened hair oxidizes." In layman's terms ...