If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

The design and use of questionnaires in course and faculty evaluation are discussed and the literature surveyed. Problems of questionnaire construction and interpretation of results are described and ...

Data from mixed-mode questions are hard, if not impossible, to interpret accurately. The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret ...

Silk, A. J. "Questionnaire Design and Development." In MBA Field Studies: A Guide for Students and Faculty, edited by E. R. Corey. Boston: Harvard Business School ...

Pretesting is the last stage in the design of a questionnaire where mistakes can be detected before the final survey is implemented. It is used to refine the instrument and identify errors which may ...

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. To make accurate measurements in market ...