Its popular Down Down campaign — which featured giant red hands pointing at bargain prices and the classic jingle “Down Down, Prices are Down” inspired by the 1975 hit “Down, deeper and ...

‘Down Down’ products include: Coles RSPCA Chicken Mince 500g (was $6.50, now $5.50 — 15% saving) Coles Lamb Whole Lamb Leg Roast (was $12 kg, now $10 kg — 16% saving) ...

Coles is doubling down on value, launching a new brand platform, “Great Value. Hands Down.”, that puts the iconic Big Red Hand back at the centre of its value communications.