News

The official tasting notes for the Jim Beam Red Stag (which is the official name for the Black Cherry flavor) include vanilla, oak, and caramel alongside the cherry. While I can't say all of those ...
The fresh, contemporary taste appeals to both longtime Jim Beam fans and new consumers who may not have previously considered the Bourbon category. Red Stag is a new innovation from Jim Beam.
When Jim Beam e-mailed Gut Check International Headquarters to ask if I would be interested in trying its new Red Stag black cherry-infused bourbon, I said, "You had us at Jim Beam." Because ...
If I were ranking the Beam and Jack separately, it’d go like this: Jim Beam: 3rd Red Stag, 2nd Apple, and 1st Honey. Jack Daniel’s: 3rd Honey, 2nd Apple, 1st Fire. At the end of the day ...
Jim Beam has introduced two new Red Stag variations, Red Stag Honey Tea and Red Stag Spiced, which hit shelves nationwide this month. Both variations, like their predecessor, Red Stag Black Cherry ...
The 80-proof Red Stag by Jim Beam, as the product is formally called, is being billed as Beam’s biggest rollout since the launch of Jim Beam black label bourbon more than a decade ago.
Beam Global Spirits & Wine Inc. is using mobile as part of a multichannel effort to promote its new cherry-infused bourbon called Red Stag by Jim Beam. The mobile aspect of the campaign consists of a ...
Red Stag by Jim Beam, the first major product launch under the Beam brand name in more than a decade, has enlisted Kid Rock to help achieve its aim of appealing to an expanded customer base.
Jim Beam hopes its second wave of national television advertising for its Red Stag Bourbon will help it drive on sales further following 100% plus increases in volume and value performance in the ...