2024 has been a breakthrough for custom shorts in the UFC. In 2014, the UFC signed an official apparel deal with Reebok to be the promotion's provider of shorts and other gear.

UFC and Reebok: A Detailed Look at the UFC's New Athlete Outfitting Policy. ... Fight shorts will either be vale-tudo or board-short style, and no bikini-style shorts are allowed.

The UFC announced a landmark six-year apparel deal with Reebok on Tuesday, As part of the uniform deal, which will eliminate other sponsors from putting their name on fighters’ shorts when it ...

(Reebok got a big media day launch, with fighters posing as models; Venum debuts at next Saturday’s UFC Fight Night and we have yet to see any of the shorts.) As far as implementation, some of ...

Reebok's commitment to the UFC goes beyond just providing shorts for fighters to wear on the night they compete. According to Fertitta, Reebok is creating a new "combat training division" to ...

Khalil Rountree says a lot of thought and consideration went into his UFC on ABC 8 custom fight shorts.

UFC and Reebok Deal: Mysteries Still Remain on Fighter Pay and More. Jeremy Botter Jun 8, 2018. ... We've gone from "every penny" to "the vast majority" in a short period of time.

Ultimate Fighting Championship has signed a major partnership deal with sports clothing retailer Reebok to exclusively outfit all UFC fighters in Reebok gear in the octagon and at fight-related eve ...

2024 has been a breakthrough for custom shorts in the UFC. In 2014, the UFC signed an official apparel deal with Reebok to be the promotion's provider of shorts and other gear. Before the deal ...