Bite-sized videos are a huge thing on the Internet these days. The trend started with TikTok and has expanded to YouTube, Instagram, and a few other places. It’s so popular that TikTok overtook Google ...

With so many social-media apps to choose from, which one is the best for building an audience now? Lifestyle influencers at VidCon said Instagram reels and YouTube shorts are best for creators to get ...

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. TikTok achieves the highest user engagement compared to ...

Platforms like Instagram Reels, and YouTube Shorts have revolutionized content consumption, catering to shorter attention spans and mobile-first users. Here, we dive deep into audience demographics, ...

The popularity of user-generated, short-form video is increasing with many factors working in its favor. The limited video format highlights a person's creativity as they showcase educational, ...

The study draws parallels between video addiction and behaviours like gambling. A new brain imaging study has found that people addicted to short-form video platforms like TikTok, Instagram Reels, and ...

The Meta-commissioned study surveyed over 3,500 respondents in 33 cities, and 95 per cent of users reported watching Reels daily on Instagram, at least 12 percentage points ahead of other surveyed ...

TikTok once again faces a ban, which means pharma brands may need to consider taking their marketing efforts to other social media platforms. While TikTok briefly vanished from phones across the U.S.

Short-form videos like TikTok, Instagram Reels, and YouTube Shorts are everywhere. They're reshaping entertainment but ...

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