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Roku shares popped Monday after the company announced a deal with Amazon it claims will give advertisers access to more than 80% of households with connected televisions.

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

The landmark deal gives brands access to 80% of U.S. connected‑TV households, signaling a shift in how Hollywood streamers ...