I walked into to four Rolex authorized dealers in Manhattan, asked about buying a new Daytona, and was universally shot down and offered no hope. Three of the Rolex salespeople I spoke with said ...

Daytona International Speedway hosts one of the world's premier sports car races on its road course. The 61st Rolex 24 at Daytona is a 24-hour endurance race featuring the top drivers from IMSA ...

A one-of-a-kind 1999 platinum Rolex Daytona, custom-made and never commercially sold, is hitting Sotheby’s auction on May 11 — and could fetch up to $1.7 million. Rolex didn’t start ...

A unique Rolex Cosmograph Daytona will be one of the highlights of Sotheby’s Important Watches auction in Geneva on May 11. The 1999 Cosmograph Daytona, Ref.16516, in platinum with a diamond-set ...

So much is clear through its involvement with Formula 1, Le Mans, and most prevalently in the U.S., the 24 Hours of Daytona. That race is colloquially referred to as “The Rolex” by most ...

Regarded as one of the most sought-after watches in the whole of, well, watches, the Rolex Daytona has been back in the news recently after the crown announced it is discontinuing a fan-favourite ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

The Rolex 24 at Daytona features more than 200 of the best drivers in the world, including 14 former Formula 1 stars. But the one driver they all want to see at Daytona International Speedway is ...

Last year, at the 24 Hours of Le Mans endurance motorsport race in France, the Rolex surprised and excited fans once again by releasing a new version of its already celebrated and impossible-to-buy-at ...

John Mayer is a guitar player, of course, busy on the road with his own 2023 solo tour as well as dates with Dead & Company, the current incarnation of the Grateful Dead. Yet you might not realize ...

The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.