It's a pretty stupid move because in most cases, the value of that sales lead (i.e. the likelihood of it resulting in a paying customer) approaches $0 within seconds. You read that right.

Lead scoring lets you assign a value, often numerical, to your leads based on their behaviors. Because not every lead will be in the same stage of the sales funnel, you shouldn’t invest the same ...

Learning how to properly qualify a sales lead can be the difference between landing a juicy new business deal or wasting lots of energy barking up the wrong tree.

Benefits of lead scoring. Accurately and efficiently scoring leads can save time and money. Consider the following benefits of lead scoring: Lead scoring increases sales efficiency: With a follow-up ...

RULE No. 3: A good lead is easy to close This isn't to say that you should expect to make a $1 million sale after a 10 minute meeting. What I'm talking about here is spending as short an amount of ...