Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Sales letters advertising your product can lead to a fat bank account or an empty wallet. The difference is how the letter is written. Writing sales copy takes practice and talent. As you become more ...

Your phone rings in the middle of the night. You pick it up and mumble a half-asleep “hello.” It’s your brother-in-law Bob, who owns a small electrical contracting business. “Look,” he says, “I’m ...

A good sales letter is a crucial tool in promoting your electrical contracting business. Researching your competitors and the economic climate in your area can help you develop a marketing strategy ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...