The following Monday, Sanrio followed up Okumura’s announcement ... and a cute tail that resembles a cinnamon roll. Aside from receiving mountains of merchandise, Cinnamonroll has starred ...

Sanrio is most famous as the company behind Hello Kitty, but one of its very cutest series is Cinnamoroll, about a flying puppy dog with a cinnamon roll for a tail. Cinnamoroll is celebrating its 15th ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.