The Saregama Carvaan is 55-year-old Archana Singh’s primary music listening device. She listens to bhajans in the morning and evergreen melodies of the 60s and 70s while having her evening tea. Last ...

After the success of Saregama Carvaan, the company has launched a new model called Saregama Carvaan 2.0 that brings Wi-Fi availability and the ability to listen to podcasts with it. The all-new ...

From what started as a journey that revived the good-old transistor in people's homes with pre-loaded classics of Kishore Kumar, Lata Manageshkar and Mohammad Rafi a few years ago, Saragama India's ...

Irrespective of how modern music has become today, there has always been a sacred place for the classics. Saregama, one of the premier music labels in India, capitalised on what struck a chord with ...

Few music-centric brands have managed to carve out a niche in the audio equipment space as much as Saregama, which has several factors working in its favour, from nostalgia to brand value. The company ...

It was during one of my weekend downtime sessions with old friends—generally dominated by YouTube, Chromecasting and an unhealthy dose of PlayStation 4—that I first unveiled the device. It was just ...

The MD of Saregama dives deep into his Carvaan's expansion and how it is based on consumer behaviour. A transistor radio-like device has been bought more than two million times in India. For a country ...

After launching Carvaan, Saregama India has come up with a new sleek and portable Bluetooth speaker. Targeting people who want to carry their music with then while moving, the Carvaan Mini, is a ...

Saregama’s Carvaan device sales haven’t recovered from pre-pandemic quantities as of March 31st, and may well reduce dramatically once again due to lockdowns in multiple states as the second wave of ...

Saregama has launched three TVCs for Carvaan featuring 3 mother-child relationships. All of them bring alive the joy, both quiet and gregarious, that mothers feel when they receive Carvaan as a gift ...

MUMBAI: After weaving in a nostalgic music experience for its Hindi, Tamil, Punjabi, Bengali and Marathi music lovers, Saregama launches Carvaan Malayalam with pre-loaded 5000 evergreen songs ...