Heather Massey is the Vice President of Communications of the Better Business Bureau in the Permian Basin. Check out www.bbb.org or call 563-1880. When it comes to branding, simply creating a logo ...

Covid has prompted – and often forced – millions of people globally to become their own boss in the past 18 months, making it tougher than ever to stand out from the growing crowd.

Effective branding is vital for the success of any business, but it's especially important for boutique businesses -- small, independent companies -- which must establish themselves as signature ...

These are steps you should consider as you aim to improve your small business’s brand: Identify what areas ... such as scheduling posts or generating content ideas. This frees you up to create ...

This week, a longtime advertising ‘Mad Man’ asks how to better develop his online photo-branding business ... “PostCreator is geared toward small to mid-sized businesses.

In the world of small business marketing, certain terms are thrown around quite a bit – so much so that they become cliché rather than tenants of a solid strategy. You’ve heard them before ...

Stop for a minute and picture Santa Claus ... Santa’s a branding genius. And you can learn a lot from Santa about branding for your small business. Need a break? Play the USA TODAY Daily ...

Covid has prompted – and often forced – millions of people globally to become their own boss in the past 18 months, making it tougher than ever to stand out from the growing crowd.