Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. The report was based on ...

In this conversation, Harmeet Singh shares how the brand leverages social media, experiential retail, and hyper-local storytelling to drive engagement. She discusses the balance between purpose and ...

At the same time, many businesses are considering ways to transform corporate social responsibility (CSR ... greenwashed or don't mislead your B2B customers? In short, ethical marketing is a strategy ...