News

With its striking blue-and-pink-checkered print, fitted yet stretchy fit, and flirty side ties, it perfectly captures the soft-girl aesthetic. Wear it with blue jeans and kitten heels for a look ...
"We’re seeing a strong resurgence of '90s nostalgia and a return to the classic princess fairytale aesthetic ... fairytale inspiration, baby blue brings visions of soft blankets and cloudless ...
We are talking, of course, about baby blue: a soft and fresh shade that was all over the spring ... Lean into the hyper-feminine aesthetic in this pastel shade with ribbons and bows. After all, as ...
The TikTok Soft Girl fashion aesthetic started in 2021 and has since morphed into a broader subculture obsessed with all things cute. Its frilly, pastel look draws inspiration from Bratz dolls ...
Schoolgirl-inspired pleated mini skirts are a mainstay of the Soft Girl aesthetic. Dyed a vibrant Barbie pink, this timeless tennis skirt feels right on trend for spring 2023. Soft Girls love ...
We all know a VSCO girl when we see one, but it's the soft girls that are coming to take over those Hydro Flask-toting chicks. The newest aesthetic (that has really taken off on TikTok ...
With its striking blue and pink checkered print, fitted yet stretchy fit, and flirty side ties, it perfectly captures the soft girl aesthetic. Wear it with blue jeans and kitten heels for a look ...