Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

Time marches on, as do logos for professional sports teams. Today's trend usually turns into tomorrow's afterthought. That doesn't mean we think some spectacular old logos shouldn't get another run as ...

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to ...