Companies that view marketing as an expense as opposed to an investment run the risk of missing out on the opportunity to grow their business, build customer loyalty and strengthen key business ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

In today’s fast-paced and competitive business landscape, having a well-defined strategic plan and a comprehensive Marketing RoadMap can make all the difference between success and stagnation. Your ...

In the process of presenting products to the public, a company develops a marketing plan to target the desired audience as effectively as possible. A marketing plan represents a company's specific ...

People tend to either love meetings and the inevitable exchange of ideas or they watch the clock, anxious for the activity to end. Whether or not you're a marketing professional, you can learn to ...

One of the best things about being a consultant is the opportunity to see so many kinds of businesses. Though different companies are certainly at different stages of their lifecycles, strategic ...

You may be wondering what I mean by a “marketing mindset.” When I led marketing departments for various organizations, I used to say that my role on the executive team was to ensure that the ...