They created a series of studies in which they showed participants pairs of nearly identical logos designed by the researchers, with one symmetrical and the other asymmetrical. They asked respondents ...

A series of six studies involving between several hundred and over 10,000 consumers tested the long-established “golden rule” of design that people perceive symmetrical objects more favourably and ...

Jun 17, 2011 11:26:06 The logo mark 's royal road "symmetric" logo design 33 kinds. Mercedes-BenzYaToyota Motor Corporation,McDonald's,ROLEXThere are a lot of bilaterally symmetrical logo designs ...

If the Nintendo Switch logo is mathematically uneven but looks visually symmetrical, was it ever uneven to begin with? It's a design question for the ages, sparked by a particularly eagle-eyed ...

So in a funny way, the Apple logo feels like it adheres to some system because it doesn't. I'll close with this, a mockup I made the last time I got real huffy about the golden ratio's utility in ...

Ever the perfectionist, he then followed it up with a look at what a totally symmetrical logo WOULD look like – complete with opposite dots that don’t look too dissimilar from the 80’s ...

People tend to perceive symmetrical shapes as more attractive and preferable, in comparison to asymmetrical ones. As such, it is not surprising that brand managers favor using symmetrical logos.

This is from the sales manual for the original Macintosh. Here the shape is more square and symmetrical, the lines are not freehand, defined by simpler, stricter curves.