TAM, SAM, SOM, top-down, bottom-up ... “The potential market opportunity did not seem large enough for our required model.” The founders stare at the email in bewilderment.

At any stage of investment, be it seed or a Series B, it’s necessary to include a slide in your pitch deck that explains the size of your market from three perspectives — TAM, SAM and SOM.

Learn how TAM, SAM, and SOM can provide clarity and guidance in evaluating market opportunities and fine-tuning your SEO strategy. Understanding total addressable market (TAM), serviceable ...

For example, your business model is being set up to service 7,500 people/year. This means your SAM would be 33 percent of your TAM (or 5 percent of your total city’s population). Your SOM would ...

So what metrics do investors look at in order to make their investment decision? TAM, SAM and SOM are all acronyms bandied about, giving investors very different information. As a crude ...

Aware of this, most venture capitalists and sophisticated investors will only back companies that understand their TAM, SAM and SOM. Total Addressable Market is easy to identify and basically useless.