The Super Bowl team's logo originates with a First Nations tribe in Canada.

The Aviators will debut a trio of new logos on hats to be worn by players this season. The three new logos include the Fighter Pilot, which is similar to the former pilot logo that is dubbed “Bug Man” ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

The Utah Mammoth have a new name, logo, practice facility and renovated arena in their second season in Salt Lake City. And now they have a new mascot. The Mammoth unveiled Tusky on Wednesday, Oct. 15 ...

The identity of the team in Salt Lake City has added more lore. On Wednesday, the Utah Mammoth revealed the franchise’s new mascot, Tusky. In line with the team’s logo and image, Tusky is a 6-foot-5 ...

The Virginia Military Institute Athletics Department on Friday unveiled a new logo and mascot featuring “Moe” the Kangaroo. The school’s athletic teams remain the Keydets. But the snarling marsupial, ...