After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and ...

‘Past. Present. Future. Forever.‘ The Los Angeles Kings have signed off on a new logo for the team, and it may look somewhat familiar to fans. A call back to their 90’s days, changes to the ...

The new LA Kings logo is the latest example, taking us back to the 1990s. Is it just part of a trend towards nostalgia, or are teams finally recognising that their noughties rebrands got things wrong?

Yes, Ducks fans, that means the classic and ever-popular mask logo is back. More on that in a minute. The Kings are going with a logo very similar to one they used from 1988 to 1998 — an era ...