“We are about to do something insane”: Guitar Center is launching its own guitar brand “from the ground up”

CEO Gabe Dalporto wants to build a “a revolutionary guitar” and would like you to slide into his sub-Reddit with some ideas ...
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9 ways to get a discount at Guitar Center

If you've got a kid who loves making music — or maybe you're a musician yourself — you've probably heard of Guitar Center, at least in passing. Right now through May 9, Guitar Center is having its ...
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Guitar Center CEO Gabe Dalporto is on a mission to raise store standards – and says he’s not above scrubbing restrooms

Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the challenge ...

Guitar Center Slashes Prices Up to 30% on Fender, Martin, and Shure During ‘Guitar-A-Thon’

That’s where Guitar Center comes in. Right now, the retailer is offering up to 30% off top-selling brands during its annual ...