What Is the Wrong Jacket Theory? Technically going viral as the wrong coat theory, ... Think a warm fur over a tracksuit, or ...

The Breeziest Jacket You Can Wear This Summer Is Actually Made From Wool Yes, wool can look and feel cool even when temperatures rise. Published on July 19, 2022 ...

Theory Wool & Cashmere Belted Jacket. From. $595. $595 at nordstrom.com. shopbop.com Rebecca Minkoff Henderson Faux Fur Jacket. Be bold and rock this Rebecca Minkoff Henderson Faux Fur Jacket ($248).

Loft Puffer Jacket. This chic Loft Puffer Jacket ($128) also comes in green, violet, ... Theory Wool Cape Coat. This Theory Wool Cape Coat ($537, originally $895) is so luxe. Theory Coats.

After all, it’s pretty straightforward to explain that a jacket was made with 20 water bottles or that a sneaker is carbon-neutral; it’s another matter to explain that wool is traceable and ...

Theory decided to focus on wool first because it is a staple of workwear and is heavily used in the brand’s garments. It’s also something that consumers don’t often think about.

To support the idea, Theory just launched Good Wool, a sustainable fabric new to the brand. The fabric is sourced from a family-owned farm in Australia, and spun in an eco-friendly mill in Italy.