Iconic Australian beer brand Tooheys is investing in bringing back pubs and pub rock culture, creating ‘Tooheys on Tour’, a program aimed at celebrating Australian pubs and live music. ‘Tooheys on ...

Add Yahoo as a preferred source to see more of our stories on Google. A new reverse osmosis machine has been installed at Tooheys' Lidcombe brewery. Source: Getty/Tooheys Next time you crack open a ...

The 'I feel like a Tooheys' jingle, which was written by advertising royalty MoJo (Allan ‘Jo’ Johnston and Alan 'Mo' Morris) in 1979, will feature in new ads for the master brand running across TV, ...

Quickly figuring out that, contrary to the Paul Hogan ad campaign that dominated the American television of my youth, absolutely no one in Sydney actually drank Foster’s, I followed the lead of the ...

There’s something so cringey and car crash-adjacent about seeing marketing campaigns go horribly wrong, especially when the folks behind it had the best of intentions, I’m sure, but their idea just ...

I feel like a Tooheys. Brewer Lion has released new Tooheys masterbrand work developed in partnership with Thinkerbell. A key element of the campaign will be bringing back the iconic "How do you feel?

Tooheys is back with fresh creative for Tooheys Ultra via Thinkerbell, following the brand’s recent partnership with the Sydney Swans cricket legend Mike Whitney and appearances from local band Dune ...

Beer category sales in Australia were experiencing an acclerating decline, especially in bottled sales, and Tooheys New, the Australian beer, needed an initiative to revitalise the category and grow ...

Australian beer Tooheys Extra Dry will be hitting bars in Korea starting Friday, according to Korean manufacturer Hite Jinro. Tooheys Extra Dry, made by Lion in Australia, is a dry lager beer with 4.4 ...

Australian beer brand Tooheys is bringing back pubs and pub rock culture with ‘Tooheys on Tour’, a program aimed at celebrating pubs and live music. ‘Tooheys on Tour’ is focused on celebrating a ...