Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

The hugely popular Barbie movie may do something for the Ken doll that 60-plus years on toy store shelves couldn’t do: Get him into the National Toy Hall of Fame. The Ken doll is one of 12 iconic toys ...

Mattel is hiking toy prices due to massive tariffs, and fans of Barbie and He-Man are about to feel it in the wallet. Mattel dropped a bomb on May 5, announcing price hikes across its U.S. products in ...

The actor/director says the "industry is taking the wrong lessons" from the box office success of "Barbie" by commissioning more toy-based films Roy Rochlin/Getty Images; Jaap Buitendijk/Warner Bros.

Red and green might be the traditional colors for the holidays but this year toyland will be lit up in pink. Barbies. Care Bears. Moosh-Moosh plush buddies, miniature cats and pink slime. The ...

Mattel doll Ken has become one of 12 finalists being considered for the National Toy Hall of Fame. The Mattel doll, introduced in 1961, gained popularity recently after Ryan Gosling played the ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...

The "Barbie" movie has made more than $1.2 billion worldwide. It's on pace to surpass "The Super Mario Bros. Movie" as the top-grossing film this year. (SOUNDBITE OF FILM, "BARBIE") HARI NEF: (As ...