Sometimes, Toyota must wonder what it has to do to catch a break. Other than being fabulously profitable and the world’s largest automaker, that is. Toyota began the auto industry’s race to ...

Toyota calls the 2023 Prius that goes on sale next month “the hybrid reborn,” but it’s an exercise in incrementalism: 1 mpg more fuel efficient, a sportier design, more power, quicker to 60 mph.

2023 Toyota Prius trim levels and selected features. LE: 17-inch tires, 8-inch touch screen, ... Contact Mark Phelan: [email protected]. Follow him on Twitter @mark_phelan.

During the Prius's best ever year, Toyota sold 236,655 of them. For the new one, ... Toyota doesn't expect to ever come close to the high-water mark for Prius sales.

The power of the 2023 Toyota Prius hasn't been changed or improved ... the 2.0 liter XLE AWD still takes a bit of time to hit 60 mph—it clocks in at 7.2 seconds to hit that mile per minute mark.

During the Prius' best-ever year, Toyota sold 236,655 of them. ... Even in the best-case scenario, though, Toyota doesn't expect to ever come close to the high-water mark for Prius sales.

And now, for the first time since 2004, the new Toyota Prius is our Car of the Year. ... We even did a full 0-60 run under electricity, hitting the mark in a respectable 10.5 seconds.

Toyota’s recent introduction of the 2023 Prius was causing a stir, and one needs only a quick glance to understand why. The car is stunning, and I don’t mean in the way the previous car was.

Price and release date — There’s no official pricing on the 2023 Prius Prime but projections hover around the $27,000 mark. The hybrid is expected to be released “later this year.” Learn ...

2023 Toyota Prius Prime First Test: ... I-4, the 2023 Prius Prime is right behind the old model, silently reaching 60 mph in 10.5 seconds and the quarter-mile mark in 17.8 seconds at 77.1 mph. ...

Toyota is turning heads in 2026 with the launch of the Prius Plug‑in Hybrid Nightshade Edition, adding a fierce and stylish ...