As one of the most recognizable and enduring video game characters of all time ... iconic Nintendo franchise similarly soaring, Mario plush toys have proven to be a go-to choice for fans.

When looking at the Nintendo Switch games with the most successful lifespans, Mario Kart 8 Deluxe is the most obvious success story. This enhanced Wii U port ...

This spring Geoffrey and scenes from his world tour will be featured on a kid’s game show on Nickelodeon’s YouTube channel. Kim Miller, Global Chief Marketing Officer at Toys R Us and ...

Toys R Us could be forced to go into administration ... with a move away from electronic devices and back on to traditional games - and it is not only children who are playing.

Welcome back to our in-depth exploration of the history of amiibo! In our previous segment, we delved into the first half of ...

McDonald's Happy Meals have been part of many people's childhoods. To the customers' delight, Mario Kart has returned to McDonald's as a collectible in Happy Meals.

The Grimace Shake originally released in the US between June and July ... s Japan is teasing its next Happy Meal toys and it appears that it will be a Mario Kart collection. More information ...

The backwards R was also famously used in the name of Toys R Us. Lazarus later moved on to toys and games, saying that "toys are a great kind of thing to sell, because they don't last that long".

In addition to the new products, JAKKS Pacific is thrilled to announce a multi-year extension of its global licensing ...

A new Toys R Us store is opening inside Plymouth's WHSmith's. And to celebrate, customers will be able to get their hands on lots of free toys. The grand opening is on Saturday, November 2, from 8 ...